Ad:

Advertisement or Ad is the name given to paid classified advertisements that can be placed in any sponsored web positioning site, such as those organized in advertising campaigns in Google, Yahoo, or any other site we believe convenient.

AdSense:

Adsense is one of the most widely used Internet advertising sites on the market. In this case, Google is the owner of the system and allows some websites that have been admitted to earn money by including these ads in their sites.

Adwords:

Adwords is the Google Adwords system or simply Adwords which consists of the sponsored web positioning system in Google's search engine. This technology allows us to buy advertising space in the world's most popular search engine.

Affiliate Marketing:

It is a system of advertising or marketing practice that permits freelancers or companies to affiliate themselves with others in order to out-source services and earn money by distributing these products, or by referrals to people so that they can acquire the services. Normally a percentage of the sale is obtained in the form of a commission so that it does not increment the price of the service in question.

Agent Name:

Crawler/Spider is the robot that will visit our web pages. The configuration to receive the visits of the is defined in the robots.txt file in order to specify how it should act in the periodic indexing of web pages.

Alexa:

Alexa is a website that keeps track of the ranking of websites which exist and can be indexed in the Internet. It is used to know how the positioning of a website evolves.

Algorithm:

It is a formula or mathematical equation used by search engines such as Google or Yahoo to calculate the relevance or importance of a web page with respect to a key word or phrase.

AllTheWeb:

It is a search mechanism belonging to Yahoo used in its database.

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Backlink:

Backlinks are the name given to the links that point to our website, the greater the number of relevant links pointing to us, the greater our web popularity will be and we will also improve our pagerank in Google.

Ban:

A ban is a very serious block or penalty, the old concept used being in the IRC. To be banned by Google means that our website has been removed from the most widely used search engine in the world.

Blog:

Known as a weblog. It is basically an online newspaper, with periodic updates. These are currently promoted widely with various purposes.

Bot:

Abbreviation of “robot“, or robot.

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Campaign:

Campaign is the name given to the application of techniques and of a method for positioning a website, whether it is natural or organic, or sponsored.

Cloaking:

Cloaking is a method by which one particular content is offered to the search engines while another different one is viewed by human users. This method is considered unethical, therefore search engines have included in their algorithms certain parameters to penalize those sites that use this method of cloaking.

CPC:

Cost per Click - this is the cost for each click on the announcement. Google Adwords works with prom cpc and max cpc to manage the adwords campaigns.

CPT:

Cost per Thousand - this is the cost per thousand impressions or clicks depending on the index managed. Both Google Adwords and Google Adsense manage this concept.

Crawler:

It is a software developed to sweep the Internet in a systematic manner through relevant information. They are one of the bases of Search Engines, and Crawlers are responsible for the indexing of all web pages or ignoring them, storing everything in the databases of the Search Engines. It is also known as a Spider or Bot (robot).

Crosslinking:

Crosslinking or crossed links occurs when distinct websites belonging to the same person or company are linked with the objective of increasing their popularity. Google penalizes these types of techniques today.

CTR:

The Click-through rate or Percentage of Clicks represents the rate of clicks in a banner or advertisement, that is, how many people have clicked on an ad in Adwords every 100 impressions. A CTR of 15% means that 15 out of every 100 people that saw the ad clicked on it. The CTR is also considered the measure of success of any online advertising campaign.

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Daughter Window:

It is a page with advertisements that is executed along with a banner.

Directory:

These were the first mechanisms for search of the first generation of Search Engines. These were simply comprised of the database of websites with descriptions of them and separated by categories. As this process was not automatic, it was necessary to register your site to appear in the search of any particular directory. They are useful for publishing the details of a web page or business and for users of the directory to find us. Furthermore, this allows us to increase the popularity of the site via incoming links and also so that our site is seen in search engines as well, thanks to the fact that many directories are well positioned in Internet search engines.

DMOZ:

Most commonly known as the “Open Directory Project“ (ODP), this is one of the largest web directories and one of the best formulated concepts of directories developed on the Internet. DMOZ stands for directory.mozilla.org, its original domain name.

DNS:

This is the acronym or abbreviation for the term Domain Name Server. A DNS is a computer that translates each web address into an IP number that computers can understand.

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Forums:

The basic definition of a forum is a virtual community, also known as a discussion group.

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Google Analytics:

A tool for web management with distinct functions to keep track of concrete statistics for online traffic. This tool can be used to keep track of all activities: number of visits to a website, number of page views, etc.

Google Cache:

It is Google's cache where one can find the index of the web pages visited by its crawler/spider.

Google Toolbar:

This toolbar for Internet Explorer or Mozilla Firefox is an add-on type of tool developed by the Google company, which allows many other types of resources to be added onto the navegator (browser) used. For example, it allows you to view the pagerank of the page being visited, see if the current page is indexed in Google, or simply have a shortcut available to use the Google search engine.

Google XML Sitemap:

They are files in the XML format. Its main function is to assist webmasters in the notification of the search engines about the pages available for indexing.

Google:

Google Inc. is the company that owns the Google brand, whose main product is the search engine with the same name. It was founded September 7, 1998 by Larry Page and Sergey Brin (two computer science PhD graduate students at Stanford University). Their search engine is the most used by browsers in the world.

Googlebot:

It is the search robot used by the Google search engine. Its principle function is to collect documents or web pages from all over the Internet to put together a framework for searches that can be used by the Google search engine.

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HTML:

This acronym stands for HypText Markup Language. It is a programming language that makes the existence of web pages possible as it tells web browsers how to show content to human users.

Homepage:

It is the main page of a site or web portal. Its primary function is to be the main window or welcome gateway for a website.

Hosting:

This term means to provide web hosting or to house a page in an Internet server so that it can gain visible access all over the world.

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Impressions:

This is the name for the number of times a determined advertisement is shown to users of search engines.

Index:

Method by which important search engines such as Google or Yahoo includes web content in their databases.

Internet:

Known as the world's network of computers. It is a system of interlinked computers based upon the TCP/IP protocol where the interchange of unilateral information is made possible.

IP Address:

Internet Protocol Address. This is used as the identification for computers or devices in the management of ethernet traffic.

ISP – Internet Service Provider:

This is the abbreviation used for the provider of Internet access service.

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Java applets:

These are programs in the JAVA language which are introduced within the web pages. JAVA is a program executed from the user's computer and not the web page's server.

Javascript:

It is a programming language written in the JScript or Javascript language and such programs are executed from the user's computer. Instead of being executed from the server where the site is housed, it is executed from the user's screen via his or her browser.

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Keyword:

It is a word search engines use to define the relevant results of websites and pages.

Keyword Density:

Keyword Density is the percentage of times a particular word, phrase or keyword appears within a determined text in comparison to the total number of words within it. Abusing keyword density may cause a search engine to consider the text and hence webpage on which it is found as spam.

Keywords Tag:

It is the part of a page's code where the detailed description of the keywords of a web page are kept. This is the means by which we are telling the robots of search engines that we are here in order to be indexed and that we want Internet users who are searching for products or services related to our website to find us easily. Using too many words with no relation whatsoever to what we offer is considered SPAM.

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Link building:

It is a strategy for obtaining the greatest number of links from external pages to one's own.

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Manual Web Submission:

This is the submission done by an actual physical person, people and those dedicated to including websites in search engines that require manual submission and relevant directories.

Meta-tag:

It is the part of the HTML code visible to search engines' spiders and that include a great variety of information such as the title of the page, the subject of the site, key words to be found by users of the search engines, language, the page's author, etc.

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ODP:

“Open Directory Project“ (ODP), also known as DMOZ. (See DMOZ.)

OffPage SEO:

We call Offpage SEO those subscription jobs or web submissions to search engines, directories, classified ads and everything referred to gaining greater popularity and online visibility but only when they are external, hence why they are called OffPage SEO.

OnPage SEO:

Onpage SEO is what we call those optimization jobs that we do for a website so that it may remain optimized for Internet search engines. These optimizations are done within the actual website, hence why they are called OnPage SEO.

Organic Search:

Organic Search or Natural Search is the relevant investigation of a term found or a word entered by the user. This is the means by which the most relevant pages or those with the highest pagerank show up in the search tool used.

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PageRank:

It is the numeric value that stands for the importance a web page has in the Internet. Google believes that when a page places a link to another, it is giving it a vote, and the more votes or links a page has, Google considers it to be more important. This system was developed by the founders of Google Larry Page and Sergey Brin.

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Search Engine:

A search engine is a system found like an Internet site that allows people to perform searches of terms and to obtain results of websites that contain information related to such terms. These are known as online search engines.

SEM:

Stands for Search Engine Marketing and is advertising in search engines and directories on the Internet.

SEM Agencies:

Just as traditional advertising agencies exist as well as publicity to market and distribute our product, agencies for publicity on the Internet also exist. These are called SEM agencies (which stands for Search Engine Marketing agencies).

SEO:

Stands for Search Engine Optimization and is the optimization of a website for search engines.

SMM:

Stands for Social Media Marketing. These are campaigns in social networks conducted in order to increase the popularity of a website by means of networks such as Facebook, Twitter, MySpace, Orkut, etc.

Spider (robot):

Spiders are types of robots programmed to continuously roam the web, jumping from one place to the next with the finality of collecting statistics in order to create databases and classifying the content of all web pages. Altavista, Lycos, WebCrawler and others constantly use these spiders to organize and classify their databases.

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Web Popularity:

Popularity is measured by the number of external links pointing to one's website.

Web Positioning:

It is a strategy used for a website to have presence in the Internet. Campaigns and optimizations are also done to ensure that your site appears on the first page of Google and Yahoo.

Web Submission to Search Engines:

The submission of websites to search engines is a process related to web positioning. Submitting a website to search engines allows its popularity to increase and for search engines to be able to index it as well. Some of these search engines need us to send information about our site in order to readmit it since they renew their databases and this information approximately every 30 days.

Web Submission to Directories:

The submission of websites to directories is another process related to web positioning. This permits users to get to the website without using a search engine, searching in guides and directories such as the Yellow Pages, etc. This also increases the popularity of the site and helps in its positioning in Google or Yahoo.

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